Great Small Cleaning Business. From the environmentally-sensitive cleaning products, to the reliability of Cynthia, Earthwise cleaning has a good thing going. She takes the time to check in frequently to see if there are areas needing improvement and the value for the cost is great. I’ve used commercial cleaning companies in my home before and felt like they were always trying to “get in and get out”, and Cynthia takes the time needed to get the job done – and done well.